World Football Summit 2022 in Sevilla is one of the largest conferences devoted to sports issues, in particular football in the context of broadly understood business. It is attended by highly influential professionals whose passion is not only sport but also — and perhaps above all — promoting knowledge in the field of innovation in sport. This year’s edition gathered over 3,500 participants from over 110 countries, 150 speakers and over 200 representatives of sports clubs from around the world. In the context of the WFS program, our attention was particularly drawn to two discussion panels. The first one was devoted to the opportunities and threats that result from the implementation of blockchain and NFT in sport. It was attended by Reyes Bellver, Cristina Carracosa, Rohn Malhotra, Joern Schlimm and Nicolas Marrulo. It was a very exciting discussion, which confirmed our vision that blockchain will influence solutions in the world of sport. Equally interesting was the panel on how to engage fans of the new generation with Kike Levy, Marco Rocha, Julio Jimenez Hera and Roberto Jimenez. In addition, another great example of how new technologies will change the world of sport. Annual awards for activities for the development of football were also presented during the WFS. The best football manager was Garth Lagerwey. The best football turned out the Skill Corner. In turn, the best initiative in the world of women’s football is DAZN. The best stadium turned out to be the TQL Stadium from Ohio. In addition, 777 Partners, Eintracht Frankfurt, SportBoost, Para Football, Common Goal and Slum Soccer were awarded in various other categories.
Something for us. Networking. Each participant could download a special application and use it to make new contacts and arrange joint meetings. Therefore, it will not be a big secret that from our perspective it was a very fruitful time. Although the conference lasted only two days, we managed to hold over 40 meetings with representatives of clubs, leagues and football federations. It was another great time for Zetly!
The next installments of the WFS will be in November in Durban and next year in Istanbul. We will definitely be there!
