GM, ZetlyArmy!!! Last week we were at the Cryptoverse Expo event, and today we would like to bring you the details. We learned a lot of exciting things, which will undoubtedly have a positive impact on the development of the Zetly project. Are you curious about what happened at the event? Who were the speakers? And in what direction is the blockchain industry heading? Keep reding!
The growing level of the industry
Last week’s event was the second edition of Cryotoverse. The first one was held under completely different market conditions — back then, Bitcoin cost more than $40,000, and Ethereum — $3,000. In addition, there were many more people at the event itself. In contrast, at the current edition, the level of speakers was much higher. We noticed that many companies advising web2 clients on implementing blockchain solutions appeared. What does this mean? The interest in the blockchain industry itself and NFT technology is vast. The emergence of consulting and development companies shows that the blockchain industry still has a high entry threshold and is very technical. Yet, companies still want to implement blockchain solutions in their organizations.
Additionally, the largest exhibitors at the last conference were web2 companies that use decentralized solutions as part of their business. What does this mean? It’s not so much about building a solution strictly 100% related to cryptocurrencies because such a move severely limits the group of potential customers. 99% of people in cryptocurrencies can’t handle MetaMask properly. And what about the folks from traditional space? Companies have recognized that blockchain brings a lot of opportunities, but custody solutions are needed to bring new people into the blockchain space. The direction Zetly and other companies strive to get to the stage where users don’t think about what they’re using. They just do it. Today, few of us know how Google works, and we use it without thinking about what’s on the backend. Almost no one knows that VISA, a $410 billion company, uses USDC on the Ethereum network for internal billing. This is the adoption ceiling we are aiming for.
In addition, speakers began to point out something we’ve been talking about for a long time — the business model and structure behind each project. It seems that people have finally begun to understand cryptocurrencies as a niche for startups. Startups must have a business model and strive for profitability. This type of shift in investor thinking is very positive, as it encourages venture capital funds to invest in blockchain projects, which will ultimately broaden the adoption of the technology itself.
Summary
Thank you for your time! We look forward to the next edition of the Cryptoverse. We hope to meet some of you in person! In addition, remember that later in Q4 Zetly will participate in leading conferences for the sports and cryptocurrency industries. So expect more reports from these events!
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